Amazon's most recent Terms of Services (TOS) update regarding reviews significantly affected every seller on Amazon... And while most people believe the sky is falling, we know that this update is a valuable opportunity to grow an engaged audience and increase the lifetime value of every customer that crosses your Amazon listing. We know what few others realize... The right email sequence can increase customer retention as well as review velocity.
Our Email Sequence Strategy was designed elegantly to meet the demanding requirements of physical product brands in competitive marketplaces and niches on Amazon. With its reliable open rates and discrete yet powerful CTAs, it maximizes the reviews on your product so you can stop social proof and start converting traffic into more sales.
SUBJECT LINES
AN EMAIL WITH CONVERTING COPY IS A NECESSITY FOR ANY BUSINESS SELLING ON AMAZON... HOWEVER, A CUSTOMER NEEDS TO ACTUALLY OPEN YOUR EMAIL BEFORE THEY CAN READ IT... AND IF YOU WANT YOUR EMAIL TO BE OPENED, YOU NEED A FLAWLESS AND FRIENDLY SUBJECT LINE. THAT WARRANTS THE ATTENTION OF YOUR CUSTOMER.
PERSONABILITY
ONCE AN EMAIL HAS BEEN OPENED, WE'VE FOUND IT BEST TO TURN TO THE TRIED AND TRUE COPYWRITING METHOD OF STORYTELLING... BY LEADING YOUR CUSTOMER THROUGH AN EMOTIONAL STORY ABOUT THE QUALITY OF YOUR PRODUCT, THAT JUSTIFIES THEIR PURCHASE, REVIEW VELOCITY AND CUSTOMER LTV SKYROCKET.
TOS COMPLIANT
THE ONLY THING WORSE THAN A BAD EMAIL SEQUENCE IS ONE THAT GETS YOUR AMAZON ACCOUNT SUSPENDED... BY ASKING FOR REVIEWS OR OTHER ACTIONS IN YOUR EMAIL, AMAZON IS LIKELY TO PENALIZE YOU... IF YOU WANT TO STAY IN BUSINESS ON THE WORLD'S LARGEST e-cOMM SITE, ENSURE YOU'RE TOS COMPLIANT.
We're offering you this Customized Email Sequence that's tested and true so that you can stop wasting time on guesswork and Start Growing Your Business by Doing What You Love and do best. Imagine how much your business could grow in no time flat!
Customer LTV Increase
While safely increasing review velocity is a major part of email sequence optimization, the increased Life Time Value of Every Customer that buys from you is a nice perk... By helping your customers to become emotionally involved with your brand, you can expect more average orders and word of mouth exposure from every loyal customer.
Review Rating Spike
If your Amazon review rating is below 4 stars or 30 reviews in total, you have a problem and are missing out on sales every day. From our testing, we have concluded that Amazon's algorithm takes quantity and quality of reviews into account when ranking your listing in the SERPs. Let us help you fix this problem so you can get found and generate sales.
Extreme Social Proof
Review rating and total has more affect on your customers' buying experiences than just rankings... Reviews are necessary for conversion because of their impressive social proof attribute. Customers coming to your site need to see a high review rating as well as a high number of reviews. Give them what they want, and watch the sales flow.
Who is your customer? How old are they? What's their sex? What do they eat for breakfast? Do they even eat breakfast? Knowing the EXACT identity of your customer is the fist step in showing them that they need your product in their life. By doing in depth research on your market and niche, we uncover the hidden details of your customer that make them life long customers.
About Email Sequence Optimization
Emotional Storytelling
After we know the ins and outs of your customer, we can pin point their dreams, fears, pains, desires, etc... With the power of knowing their emotional triggers, we can leverage unique storytelling and native dialogue that helps them click the "Add to Cart Button" again and again. Imagine your average customers (that have already purchased your product) becoming lifetime brand fanatics!
About Email Sequence Optimization
Emotional Storytelling
After we know the ins and outs of your customer, we can pin point their dreams, fears, pains, desires, etc... With the power of knowing their emotional triggers, we can leverage unique storytelling and native dialogue that helps them click the "Add to Cart Button" again and again. Imagine your average customers (that have already purchased your product) becoming lifetime brand fanatics!
About Email Sequence Optimization
Compelling Call To Actions
Understanding the emotional and likewise logical stories your customer is telling themselves to justify their purchase, we leverage graphic media and influential language to encourage your customer to leave you a 5-Star review. We do all of this without actually asking for a review, ensuring that you stay TOS compliant and in good standing with Amazon.
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